Different font styles communicate different subconscious messages to people – which can help you build brand identity.
Believe it or not, specific font styles can convey different messages such as trust, stability, strength, elegance / sophistication, creativity, etc to people. Imagine if you want to build a website for your accounting or legal business, what type of font design do you think you should use? Would you use the same font style if you’re building a wedding photography business website? Probably not.
It can help you grow your business.
Using the right font design with the right layout design can make your readers feel more comfortable, increasing the chances that they will read more of your content material. This helps you build trust with your visitors (as they consume more content) and therefore gives you a better chance of growing your business. Let’s face it, your business will not grow online if your visitors don’t feel comfortable with reading your material on your webpages.