There are a lot of expectations that fall under the title of Web Designer.
Consider maintaining these other skillsets: developer, editor, customer service and non-web design.
A web designer is responsible for the aesthetic design, the layout, etc. as well as the user friendliness. They design the layout of the website through constructing prototypes and wireframes. Designers control the flow of information and can even be responsible for website analytics.
A web designer's job duties cover all aspects of creating a website. They help create and maintain the product.
Web design is a relatively new industry, having been created with the advent of the internet. It is gaining popularity in particular over the last ten years, as digital media has become a major part of many people's lives. Most people rely on the web for their communications, information, shopping, social life and more. The demand for web designers has been growing rapidly and the industry is currently considered a good one with relation to job prospects and future growth.
The Bottom Line: The more hats you wear, the more desirable you will be as an applicant and competition is stiff for top talent!
You may design for a corporate site or one whose message is written to other businesses (B2B) or a site that sells directly to consumers (B2C). Wherever your creative role leads, give it all your passion and get others to want more!
Titles may be different and roles may overlap. Here are five roles that every successful web design project needs:
Marketing Strategist - A strategist sets expectations and understands the latest internet trends.
UX Designer - The UX designer is like an architect and helps formulate the website strategy.
Content Specialist - Content is an important part but it doesn’t always get the attention that it deserves. Often, the task of writing gets delegated to the web designer as well.
Website Developer - Without a team of developers to tie all those pieces together, your website will never be built.
Editor - The difference between having a nice website and a great, professional-looking website is often the work of a strong editor.
Expanding your knowledge in any of these areas will go a long way in setting you apart.